Doro adds red dot to celebrated design awards

14 June 2010

Red Dot Honourable mention 2010

Doro’s ergonomically designed products continue to receive some of the world’s most distinguished design awards. After receiving Janus, IDEA and iF Gold Awards, Doro has now received honourable mention in one of the toughest international design competitions.

Doro’s first clamshell mobile phone, Doro PhoneEasy® 410gsm, has received honourable mention in the red dot award: communication design 2010 competition. The jury of design experts awards honourable mentions to products that distinguish themselves through particularly successful design details. The highly popular GSM phone was among more than 4,200 entries submitted from nearly 60 countries. The red dot award is regarded as one of the world’s toughest design competitions.

A long list of praise

The recognition follows a series of earlier awards acknowledging the exceptional design and innovative approach captured in these Doro products. In the 2009 opening of the CeBIT exhibition, Doro CEO Jérôme Arnaud was presented with the prestigious iF Gold Award. Weeks earlier Stevie Wonder had presented him with the “Wonder Vision Award”. And that came after a 2008 highlighted by the Janus Award, a BIO 21 Honorable Mention and, most notably, the IDEA® Bronze Award.

Specialists in Inclusive Design

The Doro products receiving all the attention were developed specifically for seniors, and have been designed in collaboration with Ergonomidesign. The Stockholm firm is home to renowned specialists in the field of Inclusive Design, or design for everyone, including individuals with special needs. The cooperation has resulted in several award-winning telephones and mobile phones. “We set out to develop products that are very easy to use and to understand, but also attractive,” says Jérôme Arnaud. “These awards tell us that we have succeeded”.

Category:  Awards and honours
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