Doro strengthens its relationship with John Lewis by expanding its product portfolio to include the two latest Doro 4G/LTE smartphones - the Doro Liberto® 825 and Doro 8030.

 

The Doro handsets both come with the new, unique interface, which first launched on the Doro Liberto® 825 at the end of last year. The interface simplifies the journey for the user by using verbs for the users actions. For example, “call”, “view”, “send” followed by the prompt “who” or “what” as opposed to searching for a specific application – in essence the smartphone thinks like the user. The interface allows the user to mange the device with greater ease and confidence. It also makes it the perfect choice for someone with no previous smartphone knowledge.

 

Both handsets have a conversational questionnaire to set up the device from the call volume and text size to the Wi-Fi connection and Gmail account. The devices come complete with loud and clear sound, hearing aid compatibility and supportive service apps including My Doro Manager and Connect and Care – a new easy to use service that creates a circle of support for the user. The dock mode is also a core feature in these handsets – it turns the phone into a digital photo frame, music player or clock, whilst also charging the device.  

 

Chris Millington, Managing Director at Doro UK & Ireland, commented: “We’re pleased that John Lewis will be stocking these two devices and that we are growing this already successful relationship. John Lewis is an ideal brand alignment for us as it offers a shopping environment that our user group enjoy – somewhere they can relax and take time over their purchase decision. Our research has shown that other smartphones can be complicated for the user - we therefore wanted to completely redesign our interface to make it as easy as possible and for the user to perform tasks by thinking what it is they would like to do.”

 

Rowan Binns, Assistant Buyer at John Lewis, commented: “We are very excited to be stocking these new products from Doro. Doro are leading the way in simplifying the Smartphone experience as well as answering many of the challenges experienced by some of our Smartphone customers. Their latest interface, available on the 825 & 8030, is their most intuitive yet.”

 

The Doro Liberto® 825 comes with an 8MP camera and a 5” screen. Priced at £250 – available in stores nationwide and online

The Doro 8030 comes with a 5MP camera and a 4.5”. Priced at £180 – available online only.

 

Existing Doro models in the John Lewis range are the Doro Liberto® 820 Mini and PhoneEasy® 632.